For the first time in its history, IWF – the International Woodworking Fair – has been cancelled. A casualty of the COVID-19 pandemic, IWF was originally scheduled to take place Aug. 25-28 in Atlanta.
The biennial show had more than 955 contracted exhibitors as of May. That compares to the 1,025 exhibitors spanning across 625,000-plus net square feet, with more than 30,000 attendees from around the world that the show had two years ago.
A notice on the IWF website stated: "As the COVID-19 pandemic continues to disrupt our lives and enterprises, IWF 2020 and the global woodworking industry it serves are not immune to such intrusion. That inescapable reality lies at the heart of the difficult decision to cancel this year’s event.”
That meant that exhibitors immediately had to find new ways to reach their customers. Many were already using remote technology such as Zoom meetings and other interactive software. Still others were ramping up their own events such as open houses. A few companies were even banding together to explore creating their own alternative show. Other firms were launching sales tours to take their new products on the road to meet with customers.
As a service not only to exhibitors but also to all of the woodworking industry that misses the opportunities presented by IWF, editors from Woodworking Network, FDMC, and Closets and Organized Storage reached out to a cross-section of IWF exhibitors to find out what they are doing in the wake of the show cancellation. More than 40 companies responded. Their statements paint an impressive picture of a fast-paced industry taking advantage of some of the latest technology to quickly adapt to new realities in the wake of the coronavirus pandemic. Follow the links to see what exhibitors are doing to make up for no show. Think of the stories told here as your own virtual show.
Editors Michaelle Bradford, Robert Dalheim, Karl D. Forth, and Karen Koenig all contributed to this report.
Biesse: Extravaganza of woodworking automation on tap
Laminating line technology: IWF exhibitor Black Bros.
With no IWF, Cefla hones in on remote connection
With no IWF, Colonial Saw emphasizes remote live demos
Challengers Award entrant Crows Nest promotes project management software
New product launches on tap for Elias Woodwork
ETemplate Systems: On top of virtual technology
EWMC: Celebrating 50 years of woodworking expertise
Felder offers new safe saw, edgebanders, special promotions, online events to make up for IWF
Grizzly presses direct marketing advantage with no IWF
Guffey Systems scalable finishing system is reportedly 2.5x faster; unveil was meant for IWF
Häfele America Co. plans virtual booth tours
Hardware Resources launches new LED lighting product
Hymmen: Helping customers finish first with new digital printing lines
IOT-based software: IWF exhibitor IMA-Schelling
Laguna Tools plans to connect with customers with live machine demos
Leitz promotes new tooling, virtual training opportunities
Leuco goes digital, helps customers tool up
New rip optimizing systems: IWF exhibitor Mereen-Johnson
Seeing strong demand for new products: Microjig, IWF exhibitor
Project costing: IWF exhibitor Microvellum
Midwest Automation promotes range of laminating systems
In the wake of IWF cancel, virtual opportunities open doors for Northern Contours
Northtech: partnering with others to launch new show
With IWF cancellation, NuTek Machinery finds ways to band with woodworkers
Oneida Air, longtime IWF exhibitor, looks to promote innovative dust collection products
Innovative portable jobsite spray booth: Paintline, IWF exhibitor
New fingerjoint cutter: IWF exhibitor Peak Toolworks
RSA Solutions: four-point strategy for success with cancelled IWF
Safety Speed promotes American-made machines, sales & service
Salice America sets up virtual meeting facilities to connect with customers
Time to retool: IWF exhibitor SCM
Stiles Machinery looks to new ways to connect in place of cancelled IWF
Cut Center demos: IWF exhibitor Thermwood
Timesavers LLC launches virtual wood product showroom
In wake of IWF cancellation, sanding leader Uneeda looks to remote meetings
Easy assembly helps customer: IWF exhibitor Valinge
To compensate for traditional IWF discount, Vortex Tool plans to get creative
Weima America introduces two new shredders
Weinig Holz-Her to launch “ReTool Tour”
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