RIMINI, Italy - Pietro Gheller has been named the new director of SCM Wood Division. He takes over the position previously held by Luigi De Vito, now general manager of SCM Group. 

In his new role, effective April 11, Gheller is responsible for the company's Industrial and Customer Care departments along with the technology and commercial development departments. Prior to his promotion, Gheller was the Product & Markets director of the division, a position he was appointed to in 2022. 

“I’d like to thank SCM Group’s Board of Directors and General Management for the trust shown in me," Gheller said.  "For me, this is the peak of my professional career which has allowed me to acquire important skills in the direct management of global teams and to adopt an increasingly more strategic and focused approach to results. Experiences and skills which I am proud to make use of in managing the Wood Division in every area of expertise. The international macroeconomic context is not yet fully on the industry’s side, but we can continue to focus on our team strength, the value of ongoing investments and the Group's financial solidity, to gain further market shares”.

Gheller joined SCM in 2019, as Sales & Markets director in the Wood Division, where he was responsible for handling the strategic management of more than 20 of the group’s branches and the entire operating sales network in Italy and abroad. Under his commercial guidance, SCM increased its direct presence on key markets with new branches opening in Turkey, India, Southeast Asia and the Balkans, as well as establishing strategic commercial partnerships like the one with the Swedish company Randek AB in the systems for timber construction sector. 

North American headquarters for the woodworking technology specialist are in Atlanta, Georgia.