ALEXANDRIA, Va. — The National Wooden Pallet & Container Association (NWPCA) announced that it is changing its name to Woodpack Global.

The unveiling of the Woodpack Global logo and brand identity is scheduled for March 25, during the Annual Leadership Conference in Fort Lauderdale, Florida.

In announcing the name change, the association said Woodpack Global “reflects the explosive growth, cutting-edge innovation, and boundless capacity that define today's wooden packaging sector. As global supply chains evolve at breakneck speed, this rebranding captures the industry's unstoppable momentum and its critical role in moving the world's goods.”

The rebrand follows extensive planning and significant input from members, industry stakeholders, and the association's board of directors.

"The name Woodpack Global speaks to the evolution of our industry from local operations to a worldwide network, while honoring the legacy and leadership that began here at home," said Hinton Howell, board chair of Woodpack Global. "We are wood. We are pallets. We are wood packaging. We are a pack that supports one another and fights for the wood pallet industry. While our name is changing, our message remains the same: Pallets Move the World. That spirit continues to guide everything we do."

"This change is member-driven and reflects how our industry has evolved," said Brent McClendon, president and CEO. "Woodpack Global better represents wood packaging today and reinforces our leadership and advocacy. The name change also aligns with a staff expansion that provides greater capacity on U.S. issues while delivering strong value to our growing global network."