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Michaelle Bradford
Editor

Michaelle Bradford, CCI Media, is Editor of Closets & Organized Storage magazine and Woodworking Network editor. She has more than 20 years of experience covering the woodworking and design industry, including visits to custom cabinet shops, closet firms and design studios throughout North America. As Editor of Closets & Organized Storage magazine under the Woodworking Network brand, Michaelle’s responsibilities include writing, editing, and coordinating editorial content as well as managing annual design competitions like the Top Shelf Design Awards. She is also a contributor to FDMC and other Woodworking Network online and print media owned by CCI Media.

Components, Hardware & Assembly

How to use video to generate business

Incorporating video into your marketing strategy is becoming increasingly essential. Video is the future and if you are not doing it, you are falling behind, says Designer Denise Butchko, Butchko & Co. Research from Cisco Systems reveals that two-thirds of mobile data is video and pictures. Whether for education or entertainment, this is how people consume content, she notes.

Woodworking Industry News

Genesis Products undertakes biggest expansion in company history

GOSHEN, Indiana - Wood and laminate products manufacturer Genesis Products broke ground on its new 200,000 square-foot facility in Goshen, Indiana.  The new $10 million facility will house production across a 17-acre site, as well as their corporate office, the company says. “This new facility is the largest expansion that we’ve ever done and will be used for panel production, the core of our business,” said President and CEO Jon Wenger.