Defining the color characteristics of wood finishes

The following terms define the overall color and aesthetic appeal of the wood finish: • Hue defines the characteristic of the color i.e. red, orange, yellow, green, blue, and violet. There is no such thing as a pure white or black color.  Whites will tend to be on the yellow, blue, or red side of the hue.  Blacks are a blue black, (jet-black), or a red black (not jet-black). • Lightness describes the light reflection of the color.  White is highly reflective of light (bright) and black is non-reflective. 
By Robert Cox Jr.