Ikea has launched an augmented reality (AR) application that will let people experience, experiment, and share how good design transforms any space, such as a home, office, school, or studio.
Ashley Furniture has announced a new partnership with Marxent, a leading developer of virtual reality and augmented reality technology, in a strategy to enable consumers to create interior layouts and experience living spaces in 3D.
Attendees of this year's IBS have the opportunity to experience entire 3D showrooms - created completely in virtual and augmented reality environments.
Lowe's Holoroom, an augmented reality room visualizer that lets customers walk right into a virtual kitchen cabinet design, will be installed in 19 stores across the United States beginning this month.