ASHLAND, Ala. — Paul Wellborn, chairman of the board and president of Wellborn Cabinet, announced that the board of directors has appointed Dennis Easter as its Chief Executive Officer. 

According to Wellborn, te board believes that as a seasoned executive with over two decades of leadership experience across diverse industries, Easter is the ideal CEO to lead Wellborn’s next phase of growth and success.

The company ranks #49 on the FDMC300 list of top North American wood products manufacturers. In 2023, the company reportedly had sales of $249 million.

Previously, Easter held pivotal roles including vice president of global commercial operations at Koch Engineered Solutions and vice president & general manager at Georgia-Pacific Chemicals. His tenure at these organizations was characterized by strategic planning, business growth, fostering high-performing teams, and achieving substantial growth in profitability, the company said.

“Dennis brings a wealth of experience and a proven track-record of success in leading businesses,” said Wellborn. “His foresight and approach will be instrumental as we continue to grow our business and enhance our operational capabilities.”

According to the company, before his roles in the manufacturing sector, Easter made significant contributions to The Coca-Cola Company and Procter & Gamble. At The Coca-Cola Company, he spearheaded end-to-end sales and marketing initiatives, earning recognition for outstanding execution. During his time at Procter & Gamble, Easter honed his financial expertise, specializing in comprehensive economic analysis and strategic business planning, further enriching his leadership repertoire.

Easter said, “There is a tremendous opportunity to capitalize on the entrepreneurial and inventive spirit that grew this family-owned business and to align with even more premier dealer partners.”