HIGH POINT, NC — Furniture manufacturers, designers, and specifiers attending the Spring 2024 International Home Furnishings Market in High Point, North Carolina, this month will get a unique insight into the latest color innovations and trends shaping the furniture market from experts in AkzoNobel’s Global Color and Design team for Wood Coatings.

“Color influences our furnishings, our homes, and our lives. Sharing our research and expertise in color, texture, and finishes is at the heart of what we do as a company. Our aim is to work together with our customers to find the perfect solution for their needs, based on our long experience and in-depth market insights,” explains Bryan Hodges, Color and Design Manager, Wood Coatings, at AkzoNobel.

One of the trends sure to be influencing the furniture market in 2024 is AkzoNobel’s Color of the Year, Sweet Embrace.

Sweet Embrace is a welcoming pastel pink inspired by soft feathers and evening clouds. It reflects the findings of global trends – that people are looking for belonging and reassurance in an uncertain world. They are also in need of more peaceful environments and looking for joy in their everyday experiences.

Available in a variety of finishes and for different applications, Sweet Embrace is an opportunity for designers and woodworkers in furniture, flooring, cabinets, and building products to provide a warm, calm, and liberating environment for customers amid changing times.

To bring Sweet Embrace to life in real-world applications, AkzoNobel’s Global Wood Design has created three unique palettes, or ‘color stories’, all driven by the themes of belonging, calm, and joy:

•    Transitional - a warm color story, combining shades of stone, soil, and clay.
•    Cottage - a calm color story, that brings together the soft greens and blues of the woods and the sea.
•    Contemporary - an uplifting color story, with dreamy lilacs, fluid grays, and modern yellows.

“Sweet Embrace and its inspired palettes provide an essential toolbox for furniture designers and joinery manufacturers looking for on-trend wood coatings to differentiate their projects. While for consumers, they make it easy to choose colors and combinations for a classic look that also reflects current trends and preferences,” says Hodges.

Visit AkzoNobel at High Point Market, April 13-17, 2024.

Further information about AkzoNobel Wood Coatings can be found at industrial-wood-coatings.com