LAS VEGAS — To celebrate the 2024 Big Game Weekend in Las Vegas, Ashley, a North American furniture store brand, presents “Ashley House”, a free and open-to-the-public music and brand experience located on the Las Vegas strip. Ashley House will take over DawgHouse Saloon and Sportsbook inside Resorts World for five days leading up to the Big Game this weekend from 12:00 p.m. PST to 11:00 p.m. PST.

Fans can sit back, relax, and immerse themselves in the comfort of Ashley’s game-ready lounge while celebrating the excitement of the Big Game Weekend in Las Vegas with musical performances. A 21-and-over event, nightly performances will feature:

●  ERNEST: Friday, February 9 at 10:30 p.m. PST
●  HARDY: Saturday, February 10 at 9:30 p.m. PST

Beyond these shows, Ashley will also take over DawgHouse Saloon’s bar & restaurant, and Sportsbook area. Guests will be able to experience Ashley products such as the Belziani Leather Sofa, the Next-Gen Durapella Power Recliner, and the Maimz Sofa to have maximum comfort while watching the Big Game. Attendees can expect photo moments, merch giveaways, and the option to live shop Ashley’s new leather collection, recliners, and sofas featured within the venue via QR codes.

“At Ashley, we are continuously strategizing new opportunities to showcase our brand in relevant and unique ways to keep Ashley top of mind with consumers,” Kelly Davis, VP of Marketing Strategy at Ashley Global Retail said in a press release. “We’re excited to host Ashley House in Vegas during high traffic time, to show consumers that Ashley has the product they are looking for at the price they like.”

Following Big Game Weekend, Ashley will donate all furniture from Ashley House to local first responders to refresh their living space in gratitude for sacrificing their Super Bowl Sunday to keep fans safe.