Amelia Island, FL -- The keynote speaker at the upcoming 2024 Fenestration and Glazing Industry Alliance (FGIA) Annual Conference in Amelia Island, FL, will discuss the role of demography in business decisions. Ken Gronbach provides an exclusive session on this topic at the event. Registration opens in mid-December for the 2024 FGIA Annual Conference to be held February 19-22.

Demography is the science of simplicity of birth, death and migration of populations. Gronbach's easy-to-understand demographic perspective is big picture and long term. His strategies are often integrated into strategic plans in diverse business sectors.

“We are proud to welcome back Ken Gronbach, who has shared his expertise about demographics in the past with FGIA members,” said Florica Vlad, FGIA Events Manager. “He is an engaging speaker who takes complicated ideas about multiple facets of the human experience and breaks them down in ways that make sense. Then, they can be applied to decisions in a conference participant’s own company.”

Gronbach previously spoke at the 2021 FGIA Virtual Summer Conference, during which he discussed the likely impact of COVID-19 on the U.S. and global economies as well as the important role demographics play in knowing one’s customer base. 

Gronbach will also explain the following concerns from a demographics standpoint:

•    Recognize how the market for a company’s product or service is positioned demographically and what can be done to enhance success
•    Understand why China's economy will be crippled by its ill-fated One Child Only Policy
•    See clearly why housing and the economy in the U.S. will spike and not look back for 20 years

Ken Gronbach is president of KGC Direct, LLC, and is an internationally respected demographer, who has been able to forecast societal, commercial, economic, cultural and political phenomena with uncanny accuracy. His blend of marketing savvy and common-sense demography, based on over 20 years of proprietary demographic study, sets him apart. His company does high-value customized demographic research, and he speaks all over the U.S. and the world. He is also the author of the best-selling book, “The Age Curve: How to Profit from the Coming Demographic Storm.”