Disney has launched Disney Home, a design brand selling furnishings, home accessories and limited-edition collaborations.
Disney Home brings together various existing products under one roof including kids' bedding and homeware made by Disney and its affiliated designers and retailers.
It also introduces some new products, with Disney promising "aspirational furniture" and "bespoke design pieces".
Liz Shortreed, Category Vice President, said that “Disney Home offers families, fans, and interiors enthusiasts the chance to style a little magic into their homes. We know that Disney storytelling has ignited imaginations for nearly a century, and this new brand brings together home décor inspired by some of our beloved characters from across our brands - from Minnie Mouse’s polka dots to the bold lines of The Millennium Falcon. Disney Home products have been thoughtfully designed to put the fun into functionality.”
Blockbuster franchises including Star Wars, Marvel and various Pixar films are featured within the Disney Home range alongside classic characters such as Mickey and Minnie Mouse.
"This newly defined interiors brand encapsulates homeware products from a range of our licensees and retailers and will also include new products such as aspirational furniture and one-off collaborations," said Disney.
"However, there is one shared ethos – all products under the Disney Home brand are created to complement every interior style and budget."
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