HOMAG enters strategic partnership with Chinese furniture company

Zhong Duzhang, Deputy General Manager of the Luli Group, and Dr. Daniel Schmitt, CEO of the HOMAG Group, as well as representatives of both companies.

Photo By HOMAG Group

SCHOPFLOCH, Germany – In the fourth quarter of 2023, HOMAG received a major order from Luli Wood Industry, a major furniture manufacturer in China.

The contract with the Chinese customer has a term of three years and covers the delivery of a comprehensive package of machines and systems for furniture production. The total value of the order is approximately EUR 90 million. 

The renewed strategic cooperation between HOMAG and Luli Wood Industry was formally sealed with a traditional signing ceremony, which was attended by Zhong Duzhang, Deputy General Manager of the Luli Group, and Dr. Daniel Schmitt, CEO of the HOMAG Group, as well as other representatives of both companies.

“We decided to work with HOMAG again because the company offers advantages in the field of Industry 4.0, has extensive industry experience and has been active in China for more than 40 years,” said Duzhang during the ceremony. 

The value added for the major order will be created in both Germany and China. HOMAG is relying on a mixture of Chinese and German teams for installation, commissioning, and service at Luli Wood Industry. 

“We are very pleased to have received this order. It also shows that the Chinese market is extremely dynamic and important for us,” Schmitt emphasized.

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Larry Adams | Editor

Larry Adams is a Chicago-based writer and editor who writes about how things get done. A former wire service and community newspaper reporter, Larry is an award-winning writer with more than three decades of experience. In addition to writing about woodworking, he has covered science, metrology, metalworking, industrial design, quality control, imaging, Swiss and micromanufacturing . He was previously a Tabbie Award winner for his coverage of nano-based coatings technology for the automotive industry. Larry volunteers for the historic preservation group, the Kalo Foundation/Ianelli Studios, and the science-based group, Chicago Council on Science and Technology (C2ST).