International lighting leader Elektra has established a subsidiary in Wilmington, North Carolina, making its high-quality lighting systems available to customers in the U.S. The company will be able to supply local furniture manufacturers and shopfitters with flexible, intelligent and sustainable lighting solutions.
 
“We’ve been looking into the idea of directly serving our customers in America for a long time; the furniture manufacturers and shopfitters there have a great need for innovative, reliable lighting systems,” said Elektra’s Managing Director Boris Niessing. The lighting experts from Enger therefore knew that it was time to serve this market on the spot through a local subsidiary. An advantage is that the American team has the know-how required for meeting country-specific requirements.
 
The team in Wilmington, North Carolina will serve manufacturers and distributors as of beginning 2024. Besides an office building, it has an external warehouse to facilitate fast deliveries. Additional distributors will help ELEKTRA to ensure reliable service. “We opted for Wilmington because the region is the home of many kitchen installers and shopfitters,” says Niessing. “We want to serve this market and tap into its potential.”