ZEELAND, Mich. — Novo Building Products, a U.S. distributor and manufacturer of architectural grade building products, announced plans to merge its distribution brands Empire Moulding & Millwork and Southwest Moulding & Millwork.

“This change will unify all of Novo Building Products distribution under a single brand, bringing a heightened level of awareness and scale to the marketplace,” said Keith Early, VP Marketing, Novo Building Products. 

Empire Moulding & Millwork was founded in 1946 and has grown into one of the largest millwork distribution and manufacturing companies in the United States. Empire’s six regional customer service centers supply moulding, millwork, stair parts, sheet goods, and more to home centers and ProDealers throughout the eastern half of the U.S.

“In addition,” Early continues, “this change will strengthen and simplify our message to customers. Communication to this audience will be clarified through a single company website and Pro-Portal e-commerce platform; consistency at trade shows and customer events; and universal print materials, displays, and promotional items.”

“We do not take this consolidation lightly and in no way intend to disregard the heritages of Empire and Southwest,” Early said. “We believe, however, that we can best celebrate our history by positioning it for future growth.”

The pending consolidation will not affect Novo’s manufacturing brands L.J. Smith Stair Systems and Ornamental Decorative Millwork.