EASTHAMPTON, Mass. - Treefrog Veneer is celebrating its 20th anniversary by revamping its entire collection and adding 11 new prefinished woods, including seven new Designer Veneers, all FSC certified.

Treefrog’s catalog now includes six veneers by famed Italian architect and designer Piero Lissoni. His influence has led to veneers with a more natural structure. This means wider wood grains, more authentic crowns, and purer color tones that best represent the European design aesthetic, from light taupe to walnut and a purer black.

Sottsass Grey, the final Treefrog Designer Veneer, was designed by the late Ettore Sottsass, a celebrated architect and designer who pioneered the Memphis design movement in the 1980s (bold and clashing colors). Treefrog's Italian supplier recently reintroduced this design in more muted wood tones.

As part of its 20th anniversary, Treefrog improved its prefinished veneers by switching to a more flexible and greener color-matched wood backer, eliminating the brown laminate backer and creating cleaner edges. This minor change makes an impressive design difference.

The new Designer Series is FSC-certified, like all Treefrog veneers. The wood used in the materials is certified and from well-managed forests. Treefrog is produced in Italy, a country known for strong environmental and manufacturing standards that promote workplace safety, quality working conditions, fair wages, and limits on the environmental effects of manufacturing. Plus, Treefrog’s unique process uses faster-growing and more commonly occurring wood species to replicate the look and feel of rarer, and sometimes exotic or endangered, woods without harvesting. To learn more about Treefrog’s environmental standards and practices, please visit treefrogveneer.com/fsc-certified/.

View the entire Treefrog catalog and order free samples at treefrogveneer.com.