As a member of the EGGER Group Management, the highest management body of the wood-based material manufacturer, Bühler played a key role in shaping the company. In this role, he spent 16 years in charge of EGGER Group's global activities in sales, marketing, product management and communication. His retirement at the end of April 2024 marks the start of a new chapter for him.

“We are a family company and are now bidding farewell to a very important member of our corporate family as he starts his well-deserved retirement. On behalf of the entire staff, I would like to thank Ulrich most sincerely for his strategic vision, his assertiveness, his loyalty, and his lasting achievements for our company. For me, he was always a role model and mentor, and I was always able to rely on his support. We wish Ulrich and his family all the very best,” concludes Michael Egger Jr., who succeeded Bühler in the role of Chief Sales Officer EGGER Group.

A career full of milestones

Bühler began his successful career at EGGER in 2000 as Sales Manager at the Brilon (DE) plant. He was then responsible for the sales and marketing agendas in the Country Management Germany. In 2006, he was finally appointed to Group Management and held this role full of responsibility until 2022. For 16 years, he steered the EGGER Group and was responsible for sales and marketing in the Group Management. Bühler successfully led his areas of responsibility on the path to digitalisation and built up an extensive international sales network. Within the company, Bühler is held in high esteem for his vision, his commitment and his constant striving for win-win solutions for all partners. Bühler has been entrusted with strategic projects since 2022 and acted as a mentor and advisor to his successor Michael Egger Jr.

A new chapter begins for Bühler at the end of April 2024, when he will start his well-deserved retirement.