CHICAGO - Living by Design, a showhouse digitally set in a traditional new-build in Brentwood, California, will go live this September. Embello, an influencer marketing agency for the interior design industry, partnered with 12 interior designers and eight brands for this virtual event.
The Living by Design virtual showhouse, a concept developed by Embello, was launched in 2022 with over 2 million unique visitors. The experience is designed to bring together celebrated interior designers and brands to reimagine a space virtually through 3D visualization tools. According to the company, the digital design event allows consumers and designers to engage with various products with a direct path to purchase and follow each designer's process through mood boards, renderings, and sneak peeks shared on Instagram.
“Our goal in launching a completely virtual showhouse is to pull back the curtain on a traditionally trade-focused event and make it approachable to anyone interested in design,” says founder Laiza Cors. “I love the opportunity to showcase exceptional spaces in a way that is accessible, interactive, shoppable, and waste-free. We can’t wait to reveal what our A-list team of designers dream up this year, as they have full creative freedom with no budget constraints. The Living by Design Showhouse’s doors never close and can be experienced for years beyond launch.”
2023 Living by Design Showhouse Design Influencers and linked Instagram accounts:
- Bobby Berk - Great Room
- Marie Flanigan - Primary Bedroom
- Will Taylor - Front Entry & Pool Surround
- Dabito - Guest Bedroom & Bath
- Camille Styles - Outdoor Dining
- Paloma Contreras - Kitchen & Pantry
- Anne Sage - Laundry Room & Mudroom
- Carmeon Hamilton - Dining Room
- Brigette Romanek - Primary Bath & Closet
- Ariel Okin - Sunroom
- Don Ricardo Massenburg - Office
- MA Allen - Kids’ Bedroom & Bath
"I couldn't be more excited to be back for another year at the 2023 Living by Design Showhouse,” says design expert and Emmy-nominated TV host Bobby Berk. “It's truly invigorating to be part of such a groundbreaking and innovative concept in the design industry and among so many talented creatives. Designing spaces exclusively in the virtual realm gives us the freedom to push boundaries, unleash boundless creativity, and redefine the future of design."
Sponsoring brands include California Closets (organization), Kohler (plumbing), Ann Sacks (tile), Dunn-Edwards DURA (paint), Minted (original and fine art), Lamps Plus (lighting), AHF (flooring), and Summer Classics (outdoor furniture).
For more information, visit www.livingbydesignshowhouse.com.
Have something to say? Share your thoughts with us in the comments below.