La-Z-Boy partners with data integration platform company

Company headquarters in Monroe, Mich.

Photo By La-Z-Boy Inc.

OAKLAND, Calif. — La-Z-Boy has begun to use a data integration platform to break down data silos and accelerate data-driven decision making across the organization.

The residential furniture maker is working with Fivetran in an effort to streamline operations and improve the customer experience – potentially saving millions of dollars. La-Z-Boy, an FDMC 300 ranked company with multiple divisions and manufacturing plants across the U.S. and in Mexico, the UK, and Thailand, said that Fivetran provides it with data-driven insights at scale. 

The company has many stakeholders across the company that rely on data to drive the business forward. To do that, data from applications across the company must be centralized into one place. The company set out to modernize its data systems in early 2022. Fivetran was selected as an essential tool to help centralize La-Z-Boy’s data and provide teams with faster, more efficient information and data access across the organization.

“Data is the common language that connects many teams and stakeholders across our company. Democratizing access to data is essential for us as an organization,” said Selwyn Samuel, Director of Data Analytics & Enterprise Architecture at La-Z-Boy. “With Fivetran helping to power our modern data stack, we’re able to centralize data faster and improve access across the company – ultimately allowing us to accelerate data-driven decision making and better serve our customers.” 

La-Z-Boy said it has already seen positive returns since modernizing its data architecture with Fivetran. The company’s supply chain team has democratized access to data, resulting in inventory optimization savings of more than $5 million and a 20% increase in shipping date accuracy. Also, the eCommerce team has improved sales order tracking capabilities, delivering a better shopping experience. More projects are underway to ensure all aspects of the business including marketing, merchandising, and demand planning are data-driven and efficient.

“Fivetran's robust data movement capabilities have streamlined the execution of our data strategy. This allows us to swiftly and efficiently empower our business stakeholders with data-driven insights at scale," said Carol Lee, Vice President and Chief Information Officer at La-Z-Boy.

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Larry Adams | Editor

Larry Adams is a Chicago-based writer and editor who writes about how things get done. A former wire service and community newspaper reporter, Larry is an award-winning writer with more than three decades of experience. In addition to writing about woodworking, he has covered science, metrology, metalworking, industrial design, quality control, imaging, Swiss and micromanufacturing . He was previously a Tabbie Award winner for his coverage of nano-based coatings technology for the automotive industry. Larry volunteers for the historic preservation group, the Kalo Foundation/Ianelli Studios, and the science-based group, Chicago Council on Science and Technology (C2ST).