Effective marketing doesn’t have to be expensive. In this episode, Will Sampson, editor of FDMC magazine and Woodworking Network, continues his interview with Christian Smedberg, marketing specialist for Weinig USA, about fundamental, low-cost, and no cost ways of marketing your business. 

Woodworkers often say they rely on “word of mouth for sales,” but they could benefit from more sophisticated marketing, especially in these tumultuous times. Will Sampson, editor of FDMC magazine and Woodworking Network, interviews Christian Smedberg, marketing specialist for Weinig USA, about ways to measure and improve marketing for woodworking manufacturers.

Recent events have changed our way of life and disrupted our way of work. In this, the first of two parts, Will Sampson, editor of FDMC and Woodworking Network, talks with furniture artist and educator Scott Grove about how shops can deal with the crisis. In this episode, Scott explains how he is converting his woodworking education programs to a distance learning model.

When longtime kitchen cabinet manufacturer Wood-Mode closed its doors, nearly 1,000 employees were put out of work and hundreds of dealers were also left stranded. But a new owner, Bill French, bought the company and is reviving it. Will Sampson, editor of FDMC and Woodworking Network, talks about the role employees play in successful ventures, and he interviews French about his plans for Wood-Mode and what it takes to thrive as a wood products manufacturer today.

All businesses have to figure out what to charge for their product, but that seems to be especially challenging for woodworking operations. Will Sampson, editor of FDMC and Woodworking Network, discusses how to determine what something is worth. He then concludes his interview with Amanda Conger, executive director of the Cabinet Makers Association, talking about costs and compensation in the small to medium size shop.

Woodworking operations are changing with new technology even in small shops. Will Sampson, editor of FDMC and Woodworking Network, continues his interview with Amanda Conger, executive director of the CMA, talking about growing CNC use in even small shops. Sampson also discusses his own personal woodworking path to the 21st century.