WINCHESTER, Virginia  — American Woodmark Corporation (has launched a new brand to its portfolio.  Inspired by the Company’s 70-year heritage, the 1951 Cabinetry brand aims to build on the cabinet manufacturer’s "strong foundation to provide unparalleled service to distributors."

1951 Cabinetry will be sold directly to distributors with a wide range of product offerings. The company said that its "styles and finishes will blend both timeless and on-trend designs that are curated to favor individual preferences for a traditional or contemporary feel. The brand maintains a commitment to longevity without compromising the excitement surrounding modern flair." 

Through its website, cabinets can be configured and styles can be selected a build a cabinet fashion. Visitors can select from a range of styles, materials and finishes, and hardware. 

Stock options

Alongside the launch of 1951 Cabinetry comes 1951 Foundations and 1951 Progressions. 1951 Foundations and 1951 Progressions utilize American Woodmark’s Made-to-Stock options to address the market demand for high-quality craftsmanship at an affordable price point with their focused selections of the most popular styles and finishes.

Within its 1951 Foundations, the company said it has "three thoughtfully curated style and finish combinations, boasting two classic colors and two timeless styles."

The 1951 Progressions collection features two distinct styles complemented by three durable finishes, including two Thermofoil options and one resilient dark-stained finish. It is "Ideal for those projects that balance budget and style," the company says.

President and CEO Scott Culbreth commented, “By adding 1951 to our brand portfolio, we will provide our distributor customers with a more versatile brand and product line-up to meet their target customer’s needs. I am excited to see the positive impact that 1951 will have on our presence within the distributor market.”

The 1951 collection joins its other divisions including American Woodmark, Shenandoah Cabinetry, PCS, Timberlake, Waypoint Living Spaces, Allen+Roth, Estate, Glacier Bay, Hampton Bay, Home Decorators, Project Source, Stor-It-All, Style Selections. The company is ranked #12 in the FDMC300 listing.